Asolo Gold is a goldsmith business specialising in the production of solid chains made of yellow, white and rose gold and of platinum. It was founded in 1984 and today offers customers throughout the world jewellery with a unique and distinctive design.

Asolo Gold is a leader in the design, production and marketing of gold and platinum jewellery.

The company’s employees devote themselves passionately to these creations, united by team spirit, product knowledge and profound know-how, to offer an end product that is highly reliable and 100% Made in Italy.  

1984, when it all began.

Asolo Gold’s story began in 1984 when, Cesare Bizzotto realised his dream of opening his own goldsmith company to create gold and platinum jewellery with the manufacturer’s mark 77TV. Asolo Gold’s respect for the tradition of craft techniques and consolidated know-how allow Asolo Gold to stand out for its craftsmanship, managing to pass it on to industrial production.
Asolo Gold product has a strong international vocation. Among the first companies to enter the Asian market, Asolo Gold is now present in all continents where it participates in the main trade fairs of the sector, such as Vicenza, Hong Kong, Las Vegas, Monaco and many others.

Our Mission.

Even before the most advanced machinery and technologies, there is the work of highly qualified personnel who, with their experience and their goldsmith skills, give an added value to the jewel, enriching it with a soul and a design entirely Made in Italy.

Highly skilled craftsmanship.

Jewellery would not exist without passionate craftsmen: this is the philosophy of Asolo Gold, which strongly believes in the importance of its human capital and of the craft secrets they protect.


The beating heart of Asolo Gold lies in its production. Craftsmen and technicians with consolidated expertise carefully follow each step of the production of precious metal of all different carats, brought together by the manufacturer’s mark 77TV. Asolo Gold builds special machinery to allow it to carry out specific machining operations and customisations, offering an end product that is highly reliable and 100% Made in Italy.

Made in Vicenza.

City of gold and of Palladian beauties, Vicenza has always been a key player in the Italian gold market. Asolo Gold is located just a few kilometres away, in San Zenone degli Ezzelini, a town framed by the backdrop of the Veneto hills. It is here that the Bizzotto family found it roots and that Asolo gold produces its collections.


Asolo Gold’s company and product policies have been guided by the highest ethical values ever since its inception in 1984. Asolo Gold was among the first companies to obtain both RJC certification and environmental certification. View our documents:


Asolo Gold is committed to respecting nature, reducing the environmental impact of its machinery through efficient management of the areas of risk identified.



Asolo Gold’s collaborators represent the beating heart of the company. For this reason, they are respected and motivated, supporting their inclusion, equality and development.



Asolo Gold operates in conformity with the requirements included in the standard of the Responsible Jewellery Council, promoting responsible practices along the whole of the production chain of the jewellery.